Espacio is a company dedicated to home design and equipment. With a history of over four decades, it has experienced significant growth and evolution in recent years, becoming an indisputable reference in the sector with a total of seven showrooms open to the public in Mallorca.
The aim of the rebranding project is to revitalize the brand and align its identity with the new positioning and dimension of the company.
The starting point of the project was a rethinking of the name. Espacio Home Design Group was an uncomfortable name to pronounce, far from the functional and timeless design that characterizes the company. Espacio, the proposed name, seemed the natural step to take, because it was how the audience, in general, referred to the brand. It is also the “raw material” of all its projects.
Due to the common character of the name, the design of the brand seeks to provide differentiation and recognition with a special treatment of the initial, turning it into a symbol and integrating it into the name; an E that synthesizes the idea of housing and architectural plan.