Designation of Origen Gran Canaria
The Regulatory Board OD Gran Canaria asked to design a new visual identity in order to align the brand to the quality of its wines. The new brand should be representative of all wines entered in the OD Gran Canaria and communicate values such as trust and status as well as the idea of group. The new brand is based on the idea of territory, proposing a formal synthesis of the island itself, the geographical region to which all wines belong to. The linear composition suggests various concepts: from landscapes generated by the cultivation of the vine, the idea of cohesive and well articulated group, and the idea of a trace of their own identity.